Marketing is the Worst Sometimes

I'll be honest, I *may* have facetuned my ass a bit. Blame Vogue. PHOTO BY FERG

I'll be honest, I *may* have facetuned my ass a bit. Blame Vogue.

PHOTO BY FERG

The word cellulite first appeared in the April 15th, 1968 issue of Vogue magazine, and this invented disease soon had a believer base worldwide:

@Vogue began to focus on the body as much as on the clothes, in part because there was little they could dictate with the anarchic styles....In a stunning move, an entire replacement culture was developed by naming a "problem" where it had scarcely existed before, centering it on the women's natural state, and elevating it to the existential female dilemma....The number of diet-related articles rose 70 percent from 1968 - 1972.

-The Four Hour Body

 

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