CUSTOMER EMPATHY MAP
STYLE MAVENS. DISRUPTERS. OUTLIERS.
DIGITAL NOMADS // CREATIVE ENTREPRENEURS
WEST COAST, USA
PEOPLE THAT LOVE TO TRAVEL // WOMEN THAT WORK A LOT // INFLUENCERS
FUTURE LEADERS // CURRENT LEADERS // STATUS QUO CHALLENGERS
BOTH YOUNG AND OLD in age and in spirit
For courageous women who are seeking self empowerment through their lifestyle choices, who lack the luxury of time, @MandyZelinka is an influencer who assists you in your quest for world domination. We will provide solutions as well as alleviating the stress that comes with choosing your style. Unlike typical influencers, @MandyZelinka understands that the right look is the uniform you wear into battle, and it better send the right message. We, just as much as you, don’t like being misunderstood. More importantly we want to make sure everybody has the opportunity to kill it, no matter the size of their assets.
What is your uniform?
Choose your uniform. Who do YOU want to be?
THINK AND FEEL
-What are customers hopes, fear, and dreams?
FEARS: Being boring. Being misread. Partially driven by status: motivated to seek out new experiences.
HOPES: Glamorous, status orientated person seeking elevated experiences. Young at heart - fun loving.
DREAMS: Life is a journey.
-What do they think about during the day?
Vacation. Their image. Their kids. Making the world a better place. Being environmentally conscience where lifestyle permits. Making a good impression.
-What does the customer environment look like?
She knows who she is, but needs a little help with the outward presentation of the genius her brain contains. She’s powerful, but maybe a bit tired. The quest for world domination can really take it out of ya.
-What do they see?
Beauty in everything but themselves.
-What’s around them? Cities? Countries?
Posh city dwellers. Suburban progressives.
-Who influences the customer?
Her trusted friends + mentors.
Rachel Maddow. Chrissy Teigen. Michelle Obama.
Our women are more influenced by the celebrity that is the powerful female CEO or status quo shaker. The Spanx chick, the Abbey + Ilanah’s, the Ava DuVerney’s of the world… those sorts of women are our celebrities.
Other like-minded influencers. Of high intelligence, passion, or creativity.
SAY AND DO
-How do your customers act?
Young minded individuals. Work hard play hard. Running around making life better for others. Always sliding into home with skinned knees and a smile on our face.
-Where do they speak out?
Twitter | Instagram | Facebook | Blogs
-Do they use social media?
-What do they read?
Conde Nast. Seth Godin. Progressive Self-Help. NY Times. The Root. Augusten Burroughs. Lindy West. Porter.
WIRED. ENTREPRENEUR. FAST COMPANY. VOGUE. VANITY FAIR. BUST. DOMINO. ELLE DECOR. APARTMENT THERAPY.
She’s powerful, but maybe a bit tired. The quest for world domination can really take it out of ya.
Revitalize the joy of living for busy entrepreneurs.
MINIMUM VIABLE PERSONALITY
1-How can I change a customer’s life?
I show people that running a business and being a woman doesn’t have to be a total drag.
2-What do I stand for?
Fun, adventure, urban glamour, youthful
3-Who or what do you hate?
Boring, stuffy, economy