PHOTO BY @MAYORFERG
When you are sleeping with the Mayor you have two choices: ignore it and do your own thing, or use your association with him to help your already burgeoning platform. Ever the opportunist, I chose the latter.
I had already built an online platform where I learned the power of a well crafted paid promoted Facebook post. This is where I would leverage my Brand to receive Press so as to affect culture shifting change in an election year. This is where it truly dawned on me the sheer magnitude of power that social media possesses.
I utilized my platform to sway an election; helping two females get elected - one who was a young gay female liberal progressive who I also got funded on a national level, successfully leveraging my brand and social media influence to do so.
I used my platform to save the city's History Museum from closing.
I used my platform to save key city services during a testy election cycle.
As I mentioned earlier, I used my platform to sway an election.
I used my platform to help switch citizens mindsets from, "Yeh. Fine. Yes, we live in the city Tonya Harding is from" to "Yeh guys! This city DOES rule!"
Also, as a United States Diplomat and First Lady of a City, I attended a China hosted eco-summit where we would take the gondola up the Great Wall of China behind the one Michelle Obama had been in two months earlier and ride down it via toboggan like Beyonce.
You can brand an entire city. You can be YOU. You can have fun doing it. You can sway an election. And you can give citizens hope.
If you can change the conversation you can literally change the world. I helped change a small piece of it and had a helluva good time in the process.
The Zelinka Agency is a cause-driven brand helping other cause-driven brands. We are an online course community of Troublemakers + Misfits. We were voted most Unique in High School. We believe that the rules merely exist to maintain the status quo.
We are modern day suffragists empowering people to live their lives on their own terms; leave dead-end relationships....jobs, and fight the patriarchy as internet outliers.
In our courses, we are having an absolute BLAST creating and utilizing our PERSONAL BRANDS to affect change, make money, and build better lifestyles for ourselves. You should join us!
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Mandy Zelinka is the former Digital Marketing Manager for KEVIN.MURPHY International and owned one of the largest award-winning salons in Portland, Oregon. She was also Voted Best Hairstylist in Portland in 2016 by The Portland Fashion + Style Awards and is currently a writer and the CEO of The Zelinka Agency.
But she's best known for tobogganing down the Great Wall of China as a United States Diplomat and First Lady of a City.